We co-found the company.
You bring the expertise.
Expertise, made to run.
We partner with subject-matter experts and bring the technical capital to turn a proven method into a product.
Technical capital meets domain credibility.
An established method, credibility in your field, and an audience that already trusts you. Experts underrate this part — it's the hard one to manufacture, and we can't fake it.
The architecture, the engineering, and the go-to-market. Built on infrastructure we own and run, so the product ships and keeps shipping. Then we co-found it — shared stakes, not work-for-hire.
How a partnership works.
Shared stakes, not a contract
We take equity in what we build together — a co-founding relationship, not work-for-hire. You bring the domain and usually the customers; we bring the build and the path to market.
Operationalize the method
We turn the method — the thing the expert does by hand — into software that scales past the hours in their day, on infrastructure we own and run.
Ship, then grow
We carry the go-to-market motion so the product reaches buyers. Not just a build — a company.
Expertise, running as software.
We don't take specs and build to order. We take a method — the thing an expert does by hand — and rebuild it as software that scales past the hours in their day.
Happy Ladders
Expert early-intervention practice, in a parent's hands — at home, in the hours that matter.
deceptEv
Rapsodo data in, a coach's read out — what a pitcher really throws, and how hitters see it.
StoryCycle Genie
A storytelling method that doesn't just generate content — it remembers what worked, so every piece sharpens the next.
Three ventures in production.
Each is co-founded with a domain expert, each turning a method into software — three running in production today, not a theory about what might work.
Have a methodology worth productizing?
Let's talk.